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Case Studies/Software Development
Software Development

Intellectsoft +197% organic traffic

23,000 monthly organic visitors to 69,000 — in five months.

  • Guest Posts
  • Link Inserts
CampaignSoftware Development · 5 months
Campaign metricsMeasured over 5 months · figures supplied by the delivery partner
Result
+197% organic traffic
Monthly organic
23k → 69k
Start → end of campaign
Placements built
130
Live and indexed
Campaign length
5 months
Placements / month
26
Average across the campaign
Publications
6
Named in this report
Services used
2
Guest Posts · Link Inserts
Workstreams
3
Detailed below
The brief

Where they started, and why.

An enterprise software development firm with offices in the USA, UK, Norway and Ukraine, already sitting on a DR of 71 and needing to move a plateaued organic channel.

The situation

Intellectsoft builds custom software for clients from startups to enterprises, and after seventeen years and 200 staff across four countries they had the domain authority to match — a DR of 71. What they did not have was movement. Organic traffic had plateaued at roughly 23,000 visits a month, and while they ranked for 11,600 keywords, few of those positions sat high enough to bring in qualified enquiries. At DR 71 the usual levers are exhausted: more content does not move a domain that already has authority, and generic high-DR links do not move rankings in a field as specific as enterprise software development.

Our approach

The constraint shaped the strategy. Moving a domain that is already strong means relevance rather than volume, so every placement was selected for topical fit with software development and the industries Intellectsoft sells into — not for its Domain Rating alone. We committed to 130 placements across five months on sites that met both bars: a genuine authority score and a genuine reason to be writing about custom software.

The work

What we actually did.

01

Relevance-first placement selection

Each of the 130 target sites was screened against Intellectsoft's actual service lines before outreach, rather than filtered by DR and checked for relevance afterwards. Placements landed on properties like Venngage, TimeCamp, FixThePhoto, Growth Collective, PowerDMARC and LitCommerce — software and SaaS publications whose readers are the people who commission development work.

02

Authority floor held across the campaign

The links built averaged DR 68 across all 130 placements. Holding that average over five months is the part that takes supply: a handful of DR 80+ placements is straightforward, but keeping the mean high across an entire campaign means never taking a weak site to hit a monthly number.

03

Anchor targeting on commercial terms

Anchors were planned across the whole campaign against the service and industry pages Intellectsoft needed to rank, rather than per order. That is what converted new authority into position changes on the terms that matter, and it is why the keyword count moved alongside the traffic rather than lagging it.

Where we placed

Publications that carried them.

6 named outlets from this campaign. Every placement is a live URL reported back to the client.

Venngage
TimeCamp
FixThePhoto
Growth Collective
PowerDMARC
LitCommerce
The outcome

A domain that had stopped moving, moving again.

Monthly organic traffic rose from roughly 23,000 to 69,000 — a 197% increase over five months. Ranking keywords grew from 11,600 to 14,537, a 25% expansion that shows the gain came from breadth of visibility rather than a single term spiking. Domain Rating moved from 71 to 72, which sounds slight and is not: DR is logarithmic, and a full point at that level takes materially more link equity than the same point would at DR 40. The campaign is ongoing.

23k → 69kOrganic traffic
71 → 72Domain Rating
11.6k → 14.5kRanking keywords
68Average DR built
Next step

Want a write-up like this one?

Send us your domain and we will come back with a backlink audit and a written plan — the same first step Intellectsoft started with.

+197% organic trafficDelivered for this client
FreeAudit and plan
24 hoursTypical reply time
What happens next
  1. 1Send your domainPlus the three competitors you want to beat.
  2. 2Get the auditReferring domain gap, target pages, and the placement mix.
  3. 3Decide from thereThe plan is yours whether you work with us or not.
No obligation · the plan is yours to keep either way