“We've bought links. Why are we still stuck?”
Random links add volume. They rarely close the gap Google measures you on.
Gets a real planfrom $1,990Competitor mirror link building
Get their pointing at you, too.
We map every site linking to the competitors above you but not to you, mark which are truly reachable, then place your link on those exact sites.
4.7 on TrustpilotUp to 5 competitors mappedDR 30–80 domainsGap map yours to keep
A mirror campaign, from their links to yours
Your rivalsTheir linksThe intersectReachabilityGuest postsLink insertsAnchor planYour gap map
The sites above you already showed you the plan.
Every page outranking you has a list of sites that vouch for it. Most link building ignores that list. We start from it.
“We already link to three companies like yours.”
It covers your topic and links out. The fit is proven before anyone pitches.
Open to you too“Who vouches for this page, next to the others?”
Rankings are relative. Shared links close the gap on the pages that matter.
Closes the gapEvery link in a mirror campaign has a reason you can point at: a rival already has it.
Not stock links. Their links.
Most gap reports end up as a sales prop. Here is how a real mirror campaign differs.
Typical gap campaignsWith Dot Mirror
Where the list comes fromWhatever the supplier hasYour rivals' referring domains
Links that can't be boughtQuietly swapped for easier onesMarked unreachable, honestly
Where your link landsA “similar” substitute siteThe exact mapped domain
If the list runs shortTopped up with anythingThe balance refunded
Why teams mirror with us
Built from your real rivals
The sites actually ranking for your money terms, agreed with you before any analysis runs.
Patterns beat one-offs
Domains that link to two or more of your competitors go first. A pattern is stronger evidence than one link.
You see what's unreachable
Earned-only links are marked as such. We'd rather lose the order than fake the match.
The map is yours either way
A spreadsheet of the whole gap, yours to keep whether you buy placements or not.
Their links. Your shortlist.
A sample gap map: who links to the sites above you, which link to more than one rival, and which are honestly reachable.
Linking siteRival ARival BRival CYouRoute inVerdict
Industry operations blogBlog · links to 3 of 3Contributed articleMirror it
Category resource pageRanking guide · links to 2 of 3InsertMirror it
National news featureNews · links to 2 of 3Earned onlyNot reachable
Trade magazine how-toMagazine · links to 2 of 3Contributed articleMirror it
Software review roundupReview site · links to 1 of 3InsertLater
Niche podcast show notesPodcast · links to 3 of 3Already yoursAlready yours
Links to a rivalNo linkLinks to youEarned-only links are marked, never swapped for stock.
How the list narrows
- Every domain linking to the sites above you
- Not linking to you yet
- Linking to two or more rivals
- Real traffic and a route in
One line of your report
Live
- Placed on
- Industry operations blog
- Points at
- yourbrand.com/pricing/
- Anchor
- From the campaign plan
- Mirrored from
- Rival ARival BRival C
Every link has a reason you can point at: the sites beating you already have it.
Same links as the sites above you. Same results page.
The rivals outranking you earned their spot with links you can map. Once you share their sources, this is where you show up. Type your brand to see it.
Sample results. Type your brand to see it in place.
01 · The contested search
You join the rivals on the page that sells.
- Links mirrored from the sites ranking above you
- Placed on the same kind of sites that vouch for them
- Aimed at the money page you are fighting for
Illustrations. Rankings depend on your pages, your niche and your competition, and no one can promise what an AI assistant will say.
Pick how much of the gap to close.
Priced per campaign, gap map included. No retainer, no minimum term.
5 Links
Test the intersectTest the intersect on your top rivals.
$1,990per campaign
- Up to 3 competitors mapped
- Gap map included
- Attainability scored
- Shortlist approved by you
- Live URLs and anchors reported
10 Links
Close the visible gapClose the gap you can see.
$3,690per campaign
- Up to 5 competitors mapped
- Gap map included
- Page-level gap for money pages
- Campaign-wide anchor plan
- Mirror source shown per link
20 Links
Overtake the profileOvertake the profile above you.
$6,890per campaign
- Up to 5 competitors mapped
- Gap map refreshed mid-campaign
- Page-level and anchor gap analysis
- Priority on multi-competitor domains
- White-label reporting
Every tier includes
- 90-day replacement guarantee
Map only
Just want the gap map first?
Buy the map on its own for $390, credited in full against a campaign started within 60 days.
- Reply within 24 hours
- A quote built for your volume
- No call required
Ask for a gap map A real person replies, not a bot
The gap map can also be bought on its own for $390, credited in full against a campaign started within 60 days. Only reachable domains are counted toward a campaign. Where the intersect runs dry we say so and refund the balance rather than substituting stock inventory.
From the sites above you to links on their sources.
- Agree
Agree the rivals
We propose who really outranks you, from search data. You confirm the set.
- Map
Map the gap
Every domain linking to them and not to you, ranked by how many rivals it links to.
- Score
Score each domain
Traffic, spam signals and a real route in. Earned-only links are marked.
- Place
Place and report
You approve the shortlist. Every report line shows which rival it mirrors.
Rows from a gap map, and where a link lands.
Samples of what a gap map finds, and how a placement on a mapped domain reads. Your real map is yours to keep.
Industry operations blog, marked reachable
Carries contributed articles from two direct rivals. Route in: contributed article, editorial contact identified.
National news feature, marked unreachable
Earned coverage from a funding announcement. No commercial route exists, so it is excluded from the count.
Insert placed into the page already ranking for the term
Added alongside the two rivals already cited there, on migration checklist rather than a brand anchor.
Built for sites one push from page one.
Sites stuck just off page one
Where the content is fine and the gap is authority, mirroring the profile above you is the most direct correction available.
Anyone who has bought links with no plan behind them
If you cannot explain why a given link was bought, this replaces guesswork with a mapped, evidenced target list.
Categories with three or four obvious rivals
The tighter the competitive set, the sharper the intersect, and the more of it turns out to be reachable.
Agencies pitching a link budget
A gap map makes the case for spend better than a proposal does, and it is unbranded when you need it to be.
Teams who finally caught the site above them.
Completely risk free
90-day money-back guarantee
- If a link is removed inside 90 days, we replace it.
- If we cannot replace it, you are refunded in full. No arguing about it.
- If you resold it, you hear about the replacement before your client notices the link is gone.
Questions before you start
A gap analysis ends with a spreadsheet. This starts with one. The map is the first step here, not the deliverable, and the campaign is measured on placements made on the mapped domains rather than opportunities identified.
No, and anyone saying otherwise is selling you their inventory with a competitor's name attached. A share of any profile is earned-only, a national feature, an acquisition write-up, an old institutional page. We mark those unreachable up front and only count the domains with a real route in.
It does not count toward your campaign and it is not quietly swapped for something from stock. Where the reachable set runs short of what you bought, we refund the balance. The alternative is a report full of links that mirror nothing.
The sites actually ranking for your commercial terms, which are frequently not the companies your sales team names. We propose the set from search data and agree it with you before any analysis runs.
Yes. It is a deliverable in its own right and it is yours to keep or hand to another supplier. It can be bought standalone for $390, credited in full against a campaign started within 60 days.
Whatever the mapped domain actually accepts, usually a contributed article or an insert into a page that already ranks. The domain dictates the format here rather than the other way round, which is the point of buying it this way.
Your next step
Every link they have that you don't.
Tell us the pages you want to rank. We map the sites above you and show you what is truly reachable.
Up to 5Competitors mapped
DR 30–80Mapped domains
21–45 daysTo go live
- Pick a campaign5, 10 or 20 links, or the map on its own.
- Approve the shortlistOnly domains with a real route in.
- See what each link mirrorsLive URL, anchor and the rival it came from.