PandaDoc — +212% organic traffic
186,000 monthly organic visitors to 581,000 — over 35 months.
- Guest Posts
- Link Inserts
- Result
- +212% organic traffic
- Monthly organic
- 186k → 581k
- Start → end of campaign
- Placements built
- 300
- Live and indexed
- Campaign length
- 35 months
- Placements / month
- 8.6
- Average across the campaign
- Publications
- 5
- Named in this report
- Services used
- 2
- Guest Posts · Link Inserts
- Workstreams
- 3
- Detailed below
Where they started, and why.
A document workflow automation platform already established in a crowded SaaS category, looking to convert incumbent status into search dominance.
PandaDoc came to us in August 2021 already winning: document creation, approval and e-signature workflows for businesses worldwide, and a DR of 78 to show for it. The problem with being established in a category as contested as SaaS document automation is that the obvious moves are already made. They were not looking for a foundation — they had one — they were looking to convert it into a lead that competitors could not close, and that meant authority from places their competitors could not easily reach.
Long campaigns are won on supply, not tactics. Every one of the 300 placements was checked against PandaDoc's existing referring domains before we pitched it, because on a profile that size the risk is not finding links, it is buying the same domain twice and paying for a referring domain you already have. The targets came from relationships in software and technology built over years — the kind of properties that do not respond to cold outreach, which is precisely why competitors were not on them.
What we actually did.
Dedupe against the existing profile first
With a DR 78 domain there are already thousands of referring domains, and a second link from a site you already have adds far less than the first. Every target was screened against PandaDoc's live profile before outreach, so all 300 placements brought a domain that was genuinely new to them.
Relationship-gated placements
Placements landed on properties like UpCity (DR 85), monday.com (DR 89), G2's Learn hub (DR 90), eWeek (DR 83) and User.com (DR 74). These are not marketplace inventory — they are earned through standing relationships in the software space, which is what made them defensible rather than replicable.
Quality floor held for three years
The links built averaged DR 69 across 300 placements and 35 months. Sustaining that mean over nearly three years is the hard part: it means turning down volume in any month where the available inventory would have dragged the average down.
Publications that carried them.
5 named outlets from this campaign. Every placement is a live URL reported back to the client.
More than triple the organic traffic, and the keyword base to hold it.
Monthly organic traffic grew from 186,000 to 581,000 across 35 months — a 212% increase. Ranking keywords rose from 191,000 to 450,000, a 135% expansion that matters more than the traffic figure on its own: it means the gain came from a broader base of terms rather than a handful of pages spiking. Domain Rating moved from 78 to 81, which at that level is a substantial amount of link equity, since DR is logarithmic and each point costs more than the last.
Other clients we’ve grown.
Different starting points, different channels, the same method. Each card links to the full write-up.
Relocate Pro
357 to 22,100 monthly organic visitors over 24 months.
LearnStack
5 million to 9.3 million monthly visitors — scaling an already-dominant domain.
Want a write-up like this one?
Send us your domain and we will come back with a backlink audit and a written plan — the same first step PandaDoc started with.